Imprestreet Website, 2022

Wireframe, Digital Design, Web Development

Impression + Street Driving = Imprestreet.

It’s a simple concept – Sharing our passion for cars with people around the world through feature films and stories, and build new connections along the way.

Imprestreet is best known for our unique blend of motorsports setting and production quality. I came from a racing background that allows me to sharply sense the handling characteristics of vehicles, with film production done on winding roads where audiences are most relatable.

Our debut film back in 2021 was a global hit and instantly ascended Imprestreet as one of the most exciting automotive media in the Mandarin-speaking world. After the great success on video sharing platforms, I challenge myself to elevate Imprestreet further by creating the official website, showing who we are and what we do.

In this self-exploration project, I created and designed all tangible aspects of the website – including the UI throughout the site, storefront, back-end functionality integration, and server setup.

I benchmarked the professional website development schedule, from mockups to server setup, utilizing the best tools available on the market.

Front-end UI mockup are done via Figma, with Wordpress as the Content Management System (CMS) for its SEO-friendliness, great customizability and a large suite of plugins for future module / storefront integration.

I benchmarked the professional website development schedule, from mockups to server setup, utilizing the best tools available on the market.

Front-end UI mockup are done via Figma, with Wordpress as the Content Management System (CMS) for its SEO-friendliness, great customizability and a large suite of plugins for future module / storefront integration.

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Death by Xoko